The Evolutions Concept Show Gains Market Momentum


By Ellen Lewis

Helen Sanchez

Last July, we introduced the Evolution Concepts Show in this column. Captained by Samantha Chang, this online market platform was created to provide a podium for brands caught in a Pandemic web of confinement. Launched in July with 50 participating companies, Evolution Concepts Show, embarking this week on their second virtual market, now claims 80 members, a 60% increase of brands showcasing their new collections. The site is easy to navigate. Buyers can access images, videos, look books, line books, and contact information quickly. For brands, it provides budget friendly exposure to retailers. In the current (and maybe forever) virtual environment, highlighting merchandise in a one stop venue makes this business model particularly relevant. It’s a way to curate product before delving deeper into the buying process. On a personal note, I find it a valuable tool for perusing lines, perhaps finding a spark to pursue more deeply. No, we can not touch and feel, but we can identify potential and that is priceless. Below are some of the most recent associates to join the Evolution Concepts Show.

Murmur Lingerie at Evolution Concepts Show as featured on Lingerie BriefsMurmur

Katherine Hamilton Lingerie at Evolution Concepts Show as featured on Lingerie BriefsKatherine Hamilton

LOU Lingerie at Evolution Concepts Show as featured on Lingerie BriefsLOU

Undress Code Lingerie at Evolution Concepts Show as featured on Lingerie BriefsUndress Code

Sahara Swimweaer at Evolution Concepts Show as featured on Lingerie BriefsSahara Swimwear

Lusome Pajamas at Evolution Concepts Show as featured on Lingerie BriefsLusome

Timpa Lingerie at Evolution Concepts Show as featured on Lingerie BriefsTimpa

Falke Legwear at Evolution Concepts Show as featured on Lingerie BriefsFalke

Emma Harris Lingerie at Evolution Concepts Show as featured on Lingerie BriefsEmma Harris

Playful Promises Lingerie at Evolution Concepts Show as featured on Lingerie BriefsPlayful Promises

GONZALES Lingerie at Evolution Concepts Show as featured on Lingerie BriefsGONZALES

Studio Pia Lingerie at Evolution Concepts Show as featured on Lingerie BriefsStudio Pia

 



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