by HOLLY JACKSONI finally managed to get vaccinated earlier this week, which got me thinking about all the fun things I can start to do in mid-May! I’m not sure I’m ready to dine indoors yet, but I am definitely looking forward to shopping the local farmer’s markets and going to some doggie playdates with friends.
Parfait Lingerie knows that we’re all ready to get out and about again and many of us have developed a new loyalty to comfortable bralettes. Their new Bralettes of Summer campaign perfectly captures the current mood of consumers. We’re all ready for fun lingerie again and us full-busted gals are not quite ready to return to underwire bras.This bralette grouping includes some of my personal favorites from Parfait. The Dalis Bralette (above) is surprisingly supportive for larger cup sizes and features fabulous, flexible side-boning for extra support. Made with cozy, cotton-like modal fabric, it’s also perfect as a sleep bra.The Mia Lace longline is a new offering that has a supportive, lacy two-tone look with reversible foam cups. The front strapping adds sexy appeal, great under a sheer shirt for a flirty night out. Also available in black.The Adriana bralette is a great lacy option for full-busted and full-figured women. It features a J-hook and microfiber lined cups for extra comfort. This wire-free is very supportive and super comfortable!
Parfait Lingerie has worked incredibly hard in recent years to become a much more inclusive brand in terms of size, shape, and advertising. All of this is on display in this recent campaign. Recent product releases have been focused on quality, consistency, and serving curvy customers in ways that make sense. Their focus is on developing a loyal customer base who can buy a wide range of types of bras from them and find that the sizing is consistent across the line.
Even their color selection reflects their mission in terms of diversity. Colors are selected that look great on a wide range of skin tones and many shades of “nude” have been added. The line is both fashionable and inclusive.
Parfait Lingerie’s Bralette’s of Summer campaign is a very fun and flirty collection. It’s also backed by serious research and development. Wonderful to see their dedication to quality and inclusivity in action with this campaign. Bring on the summer of fun bralettes!