By ELLEN LEWIS
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, there were brands and stores who opted not to show live.
There were several key messages at the shows, but without a doubt, it was the chorus of color and prints that dominated the scene. And within this story, yellow, in all its glory, emerged front, and center. The explosive palette, which I highlighted recently on my post about the influence of the global Van Gogh Immersion exhibit now in NYC, recognizes the intense need for renewed energy in our lives.
Of course, comfort remained a key driver, segueing into the men’s and children’s market too. Lest we forget, sexy lingerie is still an intimate apparel anchor and a much-desired counterpoint in what has emerged as a very casual lifestyle wardrobe. This is achieved with a combination of exquisite embroidery and delicate laces.
Dita Von Teese
The images below are just a smattering of the brand direction we will see as we move forward and out into the world. Suffice it to say, however, that all the brands I am seeing, even virtually, are on a similar wavelength. The world is blooming again.
Dita Von Teese
The Little Bra Company